Applied digital library project management: Using Pugh matrix analysis in complex decision-making situations

Purpose – The purpose of this paper is to define and describe Pugh matrix analysis as a method for decision making when there are multiple criteria that must be factored into a decision. Design/methodology/approach – Using theory and example, the author relates the use of Pugh matrix analysis to the successful selection of prioritized criteria in digital library projects. Findings – Pugh matrix analysis (PMA) is useful as a method for determining a course of action as well as gaining consensus with a project team. Because it is based on multiple criteria decision analysis techniques, PMA can help a team understand the relationship of multiple issues within a project as well as the individual perspectives project team members and the user community bring to the issues at hand. Originality/value – This paper fills a gap in the digital library project management literature by providing an overview of a useful tool to prioritize the issues, factors, and courses of action within a project that has multiple criteria decision points.